I am Executive Creative Director at F.biz (WPP Group) and I have 20 years of experience in advertising.

I worked in some of the largest agencies in the market, as DM9DDB, Neogama BBH, Talent Marcel and Publicis, creating campaigns for Heineken, Ambev, Motorola, Honda, Renault, Itaú Bank, Bradesco Bank, Ipiranga Gas Stations, Nestle, TIM Mobile, America Móvil, Unilever, P&G and others.

Among the many awards won are: Cannes Lions, D&AD, Wave Festival, El Ojo, Fiap, São Paulo Creative Club, Prêmio Abril, Profissionais do ano (Globo TV), MMA Smarties, Facebook Awards and ABP Festival. And I was the brazilian art director with the largest number of ads published in Lürzer's Archive Magazine in 2010.

I also have a side project of photography. My work has been exhibited in museums and galleries and is part of the permanent collection of the São paulo Museum of Image and Sound (MIS-SP). In addition, I teach at the Miami Ad School / ESPM.